Privacy policy
Privacy Policy
Last Updated: July 28, 2026
French Formulas LLC ("we", "us") operates the website and online store French Formulas ELX (frenchformulas.com) hosted on the Shopify e-commerce platform. Protecting your personal data is very important to us. This Privacy Policy describes how we collect, use, and share your personal information and outlines your privacy rights under applicable law.
1. Data Controller & Contact
The Data Controller responsible for processing your personal data is:
French Formulas LLC
(German Branch: French Formulas LLC, Im Meisental 37, 67433 Neustadt an der Weinstraße, Germany)
Headquarters: 867 Boylston Street, 5th Floor #1069, Boston, MA 02116, USA
Email: hello@frenchformulas.com
Phone: +49 6321 965 3000
2. Collection and Processing of Personal Data
We only process personal data to the extent necessary to provide a fully functional website and our services:
- Basic & Contact Information: Name, billing address, shipping address, email address, phone number (for contract fulfillment and customer care pursuant to Art. 6(1)(b) GDPR).
- Payment & Transaction Data: Payment information, items purchased, order history (for processing purchases and returns pursuant to Art. 6(1)(b) GDPR).
- Technical Data & Usage Information: IP address, browser type, device information, access times (for IT security and website optimization pursuant to Art. 6(1)(f) GDPR).
3. Service Providers & Platforms
Shopify
Our shop is hosted by Shopify International Ltd. (Ireland/USA). Shopify provides the infrastructure and processes order, payment, and website data on our behalf. Data may be transferred to Shopify servers in the US or other third countries. International data transfers are safeguarded using EU Standard Contractual Clauses (SCCs).
Further information: https://www.shopify.com/legal/privacy
Meta Pixel & Marketing Tools
We use the Meta Pixel and related technologies (e.g., Conversions API) provided by Meta Platforms Ireland Limited. The Meta Pixel allows us to track user actions after viewing or clicking on a Meta advertisement (Facebook/Instagram). This helps us evaluate marketing campaigns and deliver targeted advertisements.
- Legal Basis: Processing takes place exclusively based on your voluntary consent granted via our Cookie Banner (Art. 6(1)(a) GDPR).
- Revocation: You can revoke your consent at any time with future effect via the cookie settings on our website.
4. Sharing Data with Third Parties
We only share your personal data with third parties under the following circumstances:
- Shipping and logistics partners to fulfill your orders,
- Payment service providers to process transactions,
- Legal obligations (e.g., tax law requirements) or valid governmental requests (Art. 6(1)(c) GDPR).
5. International Data Transfers
If personal data is processed outside the European Economic Area (EEA) or the UK (e.g., in the US), we ensure an adequate level of data protection through EU Standard Contractual Clauses (SCCs) or the EU-U.S. Data Privacy Framework.
6. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by applicable statutory retention periods (e.g., tax and commercial record-keeping obligations up to 10 years).
7. Your Rights
Under applicable privacy laws (including GDPR), you have the following rights:
- Right to Access your personal data (Art. 15 GDPR)
- Right to Rectification of inaccurate data (Art. 16 GDPR)
- Right to Erasure ("Right to be forgotten", Art. 17 GDPR)
- Right to Restrict processing (Art. 18 GDPR)
- Right to Data Portability (Art. 20 GDPR)
- Right to Object to processing based on legitimate interests (Art. 21 GDPR)
- Right to Withdraw Consent (e.g., for Meta Pixel/cookies) at any time.
To exercise any of these rights, please contact us at: hello@frenchformulas.com. You also have the right to lodge a complaint with a competent data protection supervisory authority.
